Consumers are interacting with search in many new and exciting ways. From the rapid spread of mobile devices to connected gadgets throughout the home — search is more entrenched in our lives than ever before. We expect information to be instantly available no matter where we are or what we're doing — sitting on the couch, washing the dishes or relaxing in bed. Search is adapting to become a more human experience, marked by three key trends.
In a world where we’re almost always connected to technology and devices, we have instant access to information wherever we are—causing a transformation to the search experience. Whether people realize it or not, search is embedded in their daily activities; it’s on their mobile devices, cloud-connected game consoles and increasingly, on smart devices throughout their homes. This transformation is changing how we interact with search as it becomes an intelligence platform powering devices and technology—making it become more human.