Key executives instrumental in the founding of Hulu include Bruce Campbell, Peter Chernin, JB Perrette, Michael Lang, Beth Comstock and Jason Kilar. The venture was announced in March 2006 with AOL, NBC Universal, now Comcast, Facebook, MSN, Myspace, and Yahoo! planned as "initial distribution partners". From mid 2007 to 2008, former Edmunds. com Digital Creative Director, screenwriter, and sociologist Marty Miller was the Fox Interactive Media (FIM) Director of Product for Hulu, running the Hulu launch team of (FIM) and NBCUni product managers and engineers. He wrote the Hulu Product Requirements Doc (PRD) of over 200 pages, while advocating Hulu pursue Original productions, flexible subscription plans, and minimal ad pre-rolls on video clips/content. Marty also served as the Hulu supervising Creative Director over Razorfish/NY, which built the first Hulu destination website by traveling weekly to work at the Hulu Santa Monica office. Jason Kilar was named Hulu CEO in late 2007.