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GALLERY: Hulu Plus App For Windows

During its upfronts, NBCUniversal had announced its intent to launch its own ad-supported streaming service featuring new and library content: NBCU CEO Steve Burke explained that these arrangements "will generate significant cash flow for us, while giving us maximum flexibility to program and distribute to our own direct-to-consumer platform, as we build that business. " Disney stated that its control of Hulu was the third major component of its direct-to-consumer strategy, complimenting ESPN+ and its forthcoming Disney+ service. Disney+ will focus specifically on family-friendly content from Disney's studios (not carrying "R-rated" content), while Hulu would remain oriented towards "general" entertainment. In the wake of the deal, Disney CEO Bob Iger explained that direct integration of Hulu with Disney's studios would allow it to "make the service even more compelling and a greater value for consumers" Freer said with Disney overseeing the service, “investment in original programming will increase significantly. ”

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