Hulu is a favorite TV provider in the web, but it is facing an ideological battle over its future. From now on Hulu will charge USD 9.90 in order to the users have access to certain shows from some networks.
I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.